Srinivasarao Patturu, popularly known as Vaasu or Sri, is a seasoned professional with over 36 years of experience in the field of design and innovation. His extensive expertise encompasses a wide range of disciplines, including Business Design, Design Strategy, Brand Design, Service Design, Experience Design, Graphic Design, Industrial Design, and Design Facilitation.
As the visionary founder of W H Y L A B, Vaasu leads a dedicated team that practises planet-centric Design & innovation frameworks, placing strong emphasis on sustainability, inclusivity, and social responsibility. Their collective goal is to shape a better future through innovative design solutions that not only address the needs of people but also have a positive impact on the planet.
Vaasu is a Partner, Executive Director & Dean of Indian School of Design, Hyderabad- India
Combining his unparalleled design expertise with a strategic vision, Vaasu is passionate about creating a brighter and more promising future through his work. His dedication to the principles of sustainability and responsible design sets him apart as a true pioneer in the industry.